STUSSY
Pitch Concept Campaign
~ Art Director ~

This was a mock campaign I did as an exercise. Stussy's "Urban Tides" initiative merges the serene allure of the coast with the pulse of city life, honoring the brand's roots established by Shawn Stussy. This isn't just about place; it's about the ebb and flow of culture. "Urban Tides" celebrates the interplay between beach vibes and urban dynamism. Our mission? To pay homage to Stussy's legacy, spotlighting the shared narratives of shorelines and streets and strengthening the bond within the global streetwear community.