OBEY
Ideals Campaign
~ Digital Design Lead ~

Leading the Obey Ideals initiative was a project that blended my design sensibilities with a commitment to sustainability. Tasked with integrating the new bold Obey logo with the 'Ideals' tag, I aimed to create a cohesive identity that echoed the initiative's core values. My role spanned from crafting the Ideals graphic to composing the campaign copy, and managing every creative touchpoint across web and social. The vision was to make the visuals pulsate with life, color, and freshness, amplifying nature’s essence to align with Obey's distinct graphic style.