LUXFORT Spring ‘23 Catalog ~ Co-Founder & Art Director ~
The Luxfort Spring '23 Catalog was a creative journey to juxtapose practicality with storytelling. I envisioned an accordion-style, foldable design, where one side catered to the traditional needs of buyers, showcasing products, prices, and colorways. The flip side was my canvas to express Luxfort's brand ethos. Each piece, named after an occupation, was brought to life through carefully selected inanimate objects and lifestyle images. The Gardener Hoodie, for instance, was paired with garden tools and a corresponding image, a narrative approach repeated across the collection. This concept introduced an anti-fashion, DIY essence, simultaneously capturing Luxfort's elevated and thoughtful positioning. It was a balance of practical detail and creative expression, crafting a catalog that wasn't just informative but immersive, inviting buyers into the world of Luxfort.
*Seen below, presenting the collection at Paris Fashion Week, 2022. View the completed cataloghere.
