BANKS JOURNAL Summer ‘22 Campaign ~ Art Director ~
For the Banks Journal Summer '22 campaign, my artistic direction sought to encapsulate the brand's quintessential West Coast coastal spirit with an urban flair. Embracing the challenge of showcasing twenty-three diverse styles within a limited timeframe, we selected a stunning home in the hills of West LA as our singular backdrop. This location perfectly captured the essence of an exotic, tropical retreat, while its mid-century modern aesthetic resonated with the urban sophistication integral to Banks Journal. The setting enhanced the collection's visual appeal and aligned with our goal to infuse the campaign with vibrant colors and a bolder attitude.
