OBEY
Miscellaneous Graphic Work
~ Graphic & Digital Designer ~

My tenure at Obey Clothing marked a significant shift towards digital, aligning graphic design with the direct pulse of online commerce. It was a hands-on experience in bridging visual creativity with digital marketing strategies to bolster our direct-to-consumer channels. Here, each graphic played a part in being a touchpoint in the customer’s journey, crafted to engage and convert in a digital marketplace.
It was a role that sharpened my focus on how art meets commerce in the digital age, shaping my approach to design with an eye on the evolving landscape of e-commerce.