DUNE SUNCARE
Redefining Sun Protection with Playful Sophistication
~ Art Director (Contract) ~

Dune Suncare approached me to help reimagine their tone of voice and visual identity. Inspired by the vibrant, candid imagery of Martin Parr and a clean, elevated aesthetic, I crafted a series of email campaigns that balanced whimsy with refinement. In addition to shaping the brand’s voice, I collaborated on the website layout and user experience, ensuring every touchpoint reflected Dune’s ethos of clean, sustainable, and fun sun care. The user-friendly design married bold visuals with intuitive navigation, creating a seamless online journey for customers. From playful taglines like "Cover Your Assets™" to sun-soaked product highlights, the campaigns and website evoke the carefree essence of beach life while staying true to Dune’s mission.