BANKS JOURNAL
Boxer Brief Release
~ Art Director ~

For the Banks Journal boxer briefs campaign, I had to strike the right chord: market a new product without alienating our surf and coastal audience. I decided against the typical Abercrombie or Skims-style approach. Instead, I chose authenticity and a bit of fun. We organized a shoot with Nick Voroshine, a surfer and wellness coach who's also a parent to chickens. The shoot captured "a day in the life" of Nick, doing everyday things like stretching, making eggs, gardening, and entertaining his coop, all while wearing Banks boxer briefs. This campaign ended up being one of my favorites at Banks Journal – it was natural, relatable, and perfectly captured the essence of the brand.